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I can't quite see how Remain would go about combatting - let alone overcoming - those tactics...
Have a referendum with 3 choices.
Remain, but make sure that, as @mashton mentions,
talk about reducing inequality, increasing public expenditure and (just because I have to give something) using the EU mechanisms available to us, as a member state, to curb immigration and FoM.
Leave, choose a no-deal, and suffer whatever fallout there is with a stiff upper lip and indomitable white cliffs of dover blitz spirit.
Leave, hammering out the best deal that we can in the face of EU and UK red lines.
Or whatever two leave options are the front runners / most representative. Or even 3 leave options.
Make clear the outcome is binding and will be translated into the appropriate legislation / instrument, based on the highest vote.
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NotThamesWater
I finally got round to watching the Brexit: The Uncivil War the other day. It's difficult not to see a second referendum running similarly...
You can imagine Vote Leave using messages that are deliberately simplistic, doubtless of dubious veracity in many instances, but ultimately compelling, while using a few colourful characters (and partisan media channels) to animate elements of their pitch, and anchoring it all around their 'Tell them again' soundbite.
I can't quite see how Remain would go about combatting - let alone overcoming - those tactics...