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TGR
I finally got round to watching the Brexit: The Uncivil War the other day. It's difficult not to see a second referendum running similarly...
You can imagine Vote Leave using messages that are deliberately simplistic, doubtless of dubious veracity in many instances, but ultimately compelling, while using a few colourful characters (and partisan media channels) to animate elements of their pitch, and anchoring it all around their 'Tell them again' soundbite.
I can't quite see how Remain would go about combatting - let alone overcoming - those tactics...