“This is a victory for all small businesses. It prevents bigger companies from hoarding trademarks with no intention of using them.”
The EUIPO, which is based in Alicante, Spain, ruled that McDonald’s had not proven genuine use of Big Mac, which it trademarked in 1996, as a burger or restaurant name.
Obviously it's not used as a restaurant name, but as the best-known burger at McDonald's surely it should be a doddle to prove on appeal. Not that it's important in this case, as the quarrel is about a restaurant name.
And this:
https://www.theguardian.com/business/2019/jan/15/mcdonalds-loses-big-mac-trademark-legal-battle-supermacs
This is odd, though:
Obviously it's not used as a restaurant name, but as the best-known burger at McDonald's surely it should be a doddle to prove on appeal. Not that it's important in this case, as the quarrel is about a restaurant name.