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bobble
Stonehedge
Hey, no judgment, man. But you can only refinish a case a couple of times as often quite a lot of metal is removed.
So the point of my comment to @bobble was that a service carried out by Rolex or Omega will, as a matter of course, include a case refinish whether the watch requires it or not. This is for exactly the reason you state, as well as because customers want to feel like they have a “new” watch again.