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@Lukas
I LOLd when reading their justification for the increase in packaging and shipping for RTD. They want people to believe they see its introduction as 'two steps forward, one step back'; the net impact of a utopia where everyone consumes Huel/RTD and no animal-based product being tempered by this huge initial increase in cost and resource consumption.
https://uk.huel.com/pages/why-does-huel-ready-to-drink-use-plastic
People aren't stupid, and we know the reason it's been introduced is to make more money. I wish they had either said nothing or admitted that from the outset rather than posting this flowery preamble to address environmental concerns.
What next? Huel is sold to Coke, utopia of Huel in every shop is realised, helped by existing distribution network, at the expense of environment, product and all brand credibility?