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It doesn't spell things out, but it highlights some aspects about indy stores that I think a lot don't want to admit or change.
I had a chat with someone that works for Condor the other week, and whilst not my cup of tea, they just decided to get rid of everything and just stock their shit and Bromptons.
Their aversion to rapid change and sticking with their dedicated client list seems to be working.
Also no aggressive expansion.
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There's an article on Bikebiz revolving around indy shops that's worth a read.