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Keep providing great service and yeah, your customers will be YOUR customers and if they want a bike they're more likely to return to you due to the positive experience they had.
No one sells products anymore, you've gotta give them a reason to return hence you're selling an experience, not a physical actual bike/part.
To a small workshop owner, this debate has been very interesting. My shop is busy pretty much all the time as we focus on fast, affordable repairs and other tangible 'bricks and mortar' products. This pays the rent, keeps customers coming in the door, but it does not seem particularly scalable. Save adding more mechanics and trying to take a greater market share, how would you break out of this? And where would you break to?
P.s We don't want to be a workshop for rich people. Inclusivity is key.