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Because somehow parliament has decided to hide behind "the will of the people" to push their own agenda [a Remain mp cabinet implementing a non-binding referendum to leave, wtf?] and it seems facts and the national interest make no difference so the only way out I see is another referendum so they can't hide behind "the will of the people" again.
Which is a high risk strategy you could argue. And really not ideal, for many many reasons.
And hopefully not needed because, hopefully, 5 minutes before Brexit the train leaves decide that the national interest is more important, jump out of the Brexit express, and sit down and fix up the UK.
One can dream?
Genuine question for the advocates of another referendum; why do you think that will resolve this issue?