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This is a very salient point and one that needs emphasising by remain supporters.
The problem is that Brexiteurs have a stock response along the lines of "I only remember one question on the ballot paper! Leave or remain" but this assumes that everyone who voted leave either actively wants a no-deal Brexit or is has no red lines and is happy with Brexit-at-any-cost. It's absolutely in their interest to present the small majority on the stupidly oversimplified question as carte-blanche.
There is some very worrying evidence that the whole leave campaign was orchestrated by a relatively small number of these hard-line Brexiteurs who either think that a no-deal Brexit is actually good for all Brits (because trickle-down economics and chlorine-washed chicken) or patently don't give a shit about anything other than their own profits.
The problem is that the ERG and its ilk simply want to fall out of the EU with no deal and let the chips fall where they may. Hang the short- and mid-term consequences (which they won't suffer anyway), it's about long-term freedom for the UK (to turn into some Thatcherite/Randian, low-tax, deregulated, minimal public service, unfettered free market utopia).
Aside from the fact that this has horrible implications for much of the population, it's deeply undemocratic. This is not how Brexit was sold during the campaign, that was all about close ties with Europe and all-of-the-benefits-with-none-of-the-costs. How can it be in line with a democratic vote that we end up defaulting to a no-deal situation as a failure of the process that people voted to put in place?