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Yeah the order of the 'options' here in the context of a speech is important too (I'm sure there is a fancy Greek name for this, but my days of translating Cicero's speeches are long gone).
"You can have A (brexiters go 'meh'), or B (brexiters go 'eeewwww'), ... ... or C!"
It's basically providing a counterpoint to the increasingly bad options mentioned first, so option C (her deal) is meant to be seen as a relief from the bad and worse options mentioned first.
Was I hallucinating or did May just say "or we can choose no Brexit at all"?
Surely that is a new thing to hear her say as an option?