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for instance this only becoming an issue when Amazon is receiving the subsidy
No I don't believe this is the case, it may bring renewed focus on it and introduce it to those previously unaware though.
Amazon are a particular target because of the piss poor pay and treatment of staff in their distro operations.
I am not adverse to incentives or subsidies from the state to private firms, but it seems largely to be all give and no take.
We can't do both?