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To make that £500 is, I suspect, easier if it's rented out in week long chunks at £125, rather than finding someone willing to pay out £500/month for six months.
This is a a tricky part I haven't quite figured out yet. Finances aren't my strong suit, so it takes time. Assuming this concept will be directly implemented from a car platform would be folly. Reckon weekly as you said, would be significantly more alluring from a consumer perspective. Punching into the high three figures starts to creep into alarming digits.
Back to e-bikes - bear in mind that you have a much, much larger audience for these than for MAMIL-chariots, an e-cargo bike is a car replacement/alternative, rather than a posing pouch cum sports tool.
This. This was a basis for the whole idea. I can't fathom why focusing on a single spectrum would be beneficial business wise. There's plenty of high end shit, and the people that hang around that world so tend to buy their crap, nor are they an indicator of majority users.
e-bikes numbers are up everywhere, as are their future projections, leaves much to reason for why they can't pick up in the UK as well.
Saying that, the initial purchase cost is exceedingly high for the likely user, which is to say casual riders.
Stands to reason then, to look at this from a different perspective.
I'd work hard to avoid any situation where you get given the bike back and are then reliant on making some money from the sale of it, ideally you'd want to write down the cost of the asset over the lease period so anything realised upon sale is a bonus, and the usual action at end-of-lease would be to provide the punter with a new bike with a new lease.
Providing the bike for six months would mean that you have to get the cost back over that period - around £500/month for something decent (I'm paying ~£450/month for my Cannondale Scalpel as it was interest free for six months, as a point of reference).
To make that £500 is, I suspect, easier if it's rented out in week long chunks at £125, rather than finding someone willing to pay out £500/month for six months.
Back to e-bikes - bear in mind that you have a much, much larger audience for these than for MAMIL-chariots, an e-cargo bike is a car replacement/alternative, rather than a posing pouch cum sports tool.