Your scepticism is well founded. I’ve list count of number of product launches i’ve seen where the salesmen/reps have been told there will be no discounting and to protect margin at all costs. Right up until, either, sales aren’t great or they are up against a competitor for a big (or sometimes small) contract/order.
Then it’s a swift race to the bottom as turnover rather than margin becomes the kpi.
Your scepticism is well founded. I’ve list count of number of product launches i’ve seen where the salesmen/reps have been told there will be no discounting and to protect margin at all costs. Right up until, either, sales aren’t great or they are up against a competitor for a big (or sometimes small) contract/order.
Then it’s a swift race to the bottom as turnover rather than margin becomes the kpi.