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SwissChap
Rapha OG/creative director Luke Scheybeler, before he jumped ship:
“Cycling needs more marketing sophistication, more people taking risks and more contentious product ideas. If that opens brands up to ridicule occasionally, then so be it.
Anyway, I've got to go. I'm about to descend the Col des Aravis in an epic hailstorm, en-route to a Michelin-starred restaurant on Lake Annecy – and my cashmere armwarmers need adjusting.”