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That's always on offer in the BA mag. But it is definitely one of the better ones.
I once, way before I was into watches, bought my BiL a 'pilots' watch from an in-flight mag. A Breitling 'homage'. He's an actual small plane pilot and his expression was priceless. I doubt its ever been worn, not even the day I presented it to him.
I guess it's screw 'it's about the sentiment' malarkey.
The BA in flight magazine has these for £99 at the moment.