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  • Bike shops need to focus on services given that the online retailers will always beat them on price, the issue is what services and how to monetise them- bike fits, custom builds, coaching, organised rides, a sponsored club- all the stuff that takes dedication and expertise to create, and that is very hard to create from a three ring binder of retail store processes.

  • Bike shops need to focus on services given that the online retailers will always beat them on price, the issue is what services and how to monetise them- bike fits, custom builds, coaching, organised rides, a sponsored club- all the stuff that takes dedication and expertise to create, and that is very hard to create from a three ring binder of retail store processes.

    Agree, and it would be good if there were more places that provide quick and decent repair services for commuters who aren't enthusiasts. At the moment there are few places where you could reliably get something basic fixed in a short space of time and be riding again soon. It puts people off when the only option is booking in for repair weeks ahead...

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