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Not really, it really depends on which market you would like to cater to.
Evans is based on cost and footfall but that put them head on with online bike retailers who can do it cheaper.
So, walk into Evans, try the bike/item, return it, then buy online for cheaper.
Heck, there are even instances where Evans own online store is cheaper than their outlets and they refused to price match...
coventry_eagle
I feel like 'the cyclist' just does not want to pay full price. There's something naturally frugal and resourceful about a person that wants to ride a bike and this behaviour also exists in their shopping habits.