It’s a huge punt for Ashley but he can do what he’s done with House of Fraser and trim the worst performing parts of the estate.
He can make supple chain savings and turn the screw on landlords and suppliers a bit harder.
But he won’t invest in the brand. It will become a Sports Direct discount model. Forget being able to expect availability of parts etc. Maybe it was heading there anyway, I’ve never been impressed with the range or service in Evans.
It’s a huge punt for Ashley but he can do what he’s done with House of Fraser and trim the worst performing parts of the estate.
He can make supple chain savings and turn the screw on landlords and suppliers a bit harder.
But he won’t invest in the brand. It will become a Sports Direct discount model. Forget being able to expect availability of parts etc. Maybe it was heading there anyway, I’ve never been impressed with the range or service in Evans.