Rapha, nice but a bit pricey?

got my only rapha item in this shop.... the guy there was cool and they had a nice collection of vintage items! (the item i got was on sale...)

Weird article, wrong on a lot of fronts, although I agree it's hard to make money with cafes and bricks and mortar retail at the moment, and that people need to 'support' the businesses that they 'like'.

Said by a 'sometimes cyclist'. Whole thing reads like someone trying to sound clever, rather than make a point - whatever the point actually is, it's lost on me.