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  • Eh? You could buy Rapha over the inter webs and now there are more places you can buy the same stuff.

    I have never been to excited by this notion of exclusivity. I bought some of the old Imperial works stuff because I liked it, not because others couldn’t.

    Is the concern that people who are too thick to find Rapha.cc may just come across Rapha by chance on Wiggle?

  • I don’t see how buying from an online shop was exclusive, unless they vet their customers or refuse to ship to your particular location.

  • You'd stand out like a sore thumb around here (south London) by not wearing Rapha.

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