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croft-
Eh? You could buy Rapha over the inter webs and now there are more places you can buy the same stuff.
I have never been to excited by this notion of exclusivity. I bought some of the old Imperial works stuff because I liked it, not because others couldn’t.
Is the concern that people who are too thick to find Rapha.cc may just come across Rapha by chance on Wiggle?
dancing james
The Wiggle move frames them as a premium DHB. One of the big elements of Rapha identity to me is a club-exclusivity feel, it gives/gave authenticity. If you can buy their gear on Wiggle already at a big discount it kills that vibe. Must be worth it.