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I hadn't realised Assos was considered "premium DHB" these days.
You can buy off the Rapha website with a big discount - all of the heavily discounted product on Wiggle is product that gets rotated through the Archive Sale section on the Rapha site.
That said, there are better shipping options and Haribo buying through Wiggle.
Crumbs
The Wiggle move frames them as a premium DHB. One of the big elements of Rapha identity to me is a club-exclusivity feel, it gives/gave authenticity. If you can buy their gear on Wiggle already at a big discount it kills that vibe. Must be worth it.