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The Wiggle move frames them as a premium DHB. One of the big elements of Rapha identity to me is a club-exclusivity feel, it gives/gave authenticity. If you can buy their gear on Wiggle already at a big discount it kills that vibe. Must be worth it.
Squaredisk-
I hadn't realised Assos was considered "premium DHB" these days.
You can buy off the Rapha website with a big discount - all of the heavily discounted product on Wiggle is product that gets rotated through the Archive Sale section on the Rapha site.
That said, there are better shipping options and Haribo buying through Wiggle.
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This. I will probs never buy Rapha again.
Crumbs
croft
Is it just me or someone can agree that Rapha is loosing its status in cycling culture ?
Since Rapha was sold to Walton family. They just trying to tap in everywhere they possibly can. Wiggle/sleeping bag/flip-flops/that hideous last movie and so on.
Charging same money for an old story.
Quality is still there and pattern cutting is great but from marketing point not sure where they going.