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That review makes some good points but could be better researched. The analysis of the scam marketing techniques is good.
The initiative Q website does give some information about who is behind it, where it is located and what their business plan is. Not all that information is reassuring.
One thing I don't like about the Initiative Q website is the repeated information links to Wikiwand which is a service which scrapes all the info from Wikipedia, wraps it in advertising, earning lots of money and giving a small bit back to Wikipedia (30% of "profit"). Obviously a good business model but hardly ethical and by diverting revenue it weakens Wikipedia.
The chairman of Wikiwand is the founder of Initiative Q. Saar Wilf is an Israeli tech entrepreneur who made millions selling Fraud Sciences Ltd to PayPal about 10 years ago, he left PayPal in 2010.
Initiative Q is based in Tel Aviv. Its Privacy Statement is as precise as the rest of the marketing puff on their website. Presumably all our data is beyond the reach of GDPR and the ICO.
Another of Wilf's projects is Rootclaim an "Open Analysis Platform that Surpasses Human Reasoning" https://www.rootclaim.com/ there is a truly bizarre interview with Wilf about Rootclaim here https://www.haaretz.com/israel-news/israeli-startup-develops-the-ultimate-truth-machine-1.5457688
Hmm
https://bitcoinexchangeguide-com.cdn.ampproject.org/v/s/bitcoinexchangeguide.com/initiative-q/amp/?amp_js_v=a2&_gsa=1&usqp=mq331AQCCAE%3D#referrer=https%3A%2F%2Fwww.google.com&_tf=Fr%C3%A5n%20%251%24s&share=https%3A%2F%2Fbitcoinexchangeguide.com%2Finitiative-q%2F