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PhilDAS
This isn't what I mean. I'm talking about capabilities. Rapha can because they can design, prototype in house and produce product runs. They have the capability. They go to a supplier to increase margin and other effects like volume. They could make them all in house but they'd cost 25x as much, or they could open a factory but they chose not to because it's unattractive for many boring reasons that have been done to death here.
In the case of userblahblah's comment, I think he's suggesting they don't have the capability, so they white labelled - or some similar process where the bulk of the expertise is on the supplier's side - someone else's.
But yeah you know that, I get it, I was suggesting your comment if interpreted in a certain way could be seen to be dismissive of Rapha's capabilities, and might go some way to explain the reply you got from @monkdagola , that's all.