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  • r I don't see much difference between white labelling and going to a supplier who can because you can't

    If rapha don't own any factories then they've gone to suppliers who can because they can't for every one of their products. There is a difference.

    We for example have multiple suppliers all over the globe some of whom specialise in jersey fabrics, we wouldn't have them make a wool coat, we go to a supplier with experience of wool outerwear. Its still designed in house though.

  • If rapha don't own any factories then they've gone to suppliers who can because they can't for every one of their products.

    This isn't what I mean. I'm talking about capabilities. Rapha can because they can design, prototype in house and produce product runs. They have the capability. They go to a supplier to increase margin and other effects like volume. They could make them all in house but they'd cost 25x as much, or they could open a factory but they chose not to because it's unattractive for many boring reasons that have been done to death here.

    In the case of userblahblah's comment, I think he's suggesting they don't have the capability, so they white labelled - or some similar process where the bulk of the expertise is on the supplier's side - someone else's.

    But yeah you know that, I get it, I was suggesting your comment if interpreted in a certain way could be seen to be dismissive of Rapha's capabilities, and might go some way to explain the reply you got from @monkdagola , that's all.

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