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The problem there is more the peanuts pay than the taking of people with no retail experience. IME basic customer service skills can be taught to most people in a day, and then cemented by experience - but if you're paying people minimum wage you're less likely to invest even in that level of training.
Thrustvector
I often think stuff like this is a continued problem “there are a number of sales roles available at various central London branches of Cycle Surgery at the mo, part time and full time. No retail experience necessary, a passion for bikes and cycling is enough.”
Basically employ cycling enthusiasts who will work for peanuts because they like bieks and staff discount over people who understand customer service. This is a problem across British service industries.