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And yet they still need Belgian Ted Moult to keep the team together. Why does no non-domestic Euro/global brand except Lidl see enough value in what they are doing? Why wouldn't Lidl step up with more cash? If Specialized can't shift road bikes in the US what happens to them?
dubtap-
I think few euro/global brands see much value in pro cycling full stop. JV can pontificate all he ways about the value of his brand to sponsors but he should remember a year ago he was crowd funding until someone with deep pockets came along.
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Why pick on them? How many pro team sponsors are genuine blue chip multinationals? Half the teams are funded by dodgy millions from failed states that are using cycling as a vehicle to generate positive PR about their backers. It stinks.
At least Leferve can point to a list of wins year after year to justify the advertising spend by his domestic sponsors.
atz
andyp
Just the two monuments and fourteen grand tour stages, plus a podium at a GT then.