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Pretty random. A feature on a what, 7-8 year old frameset built up in a fairly standard (if messy) way. There's some odd stuff on it too.. why the cadence sensor, why cable tie the pump over the top of the rear brake cable.
The guy's story is interesting, coming to it quite late and all, but the bike, not so much.
atz-
It's a refreshing look at a 'normal' person's bike. Not something that only pro mechanics work on and not something built mostly for instagram wanks.
Some people care about cadence. If he's a late starter he's probably started out grinding away and the cadence sensor might encourage him to grab lower gears to reduce muscle fatigue. Frame bags go over brake cables with no issue. His doesn't look like it's touching. I wouldn't set up my bike like his but at least it's not just another Sky Pinarello with oooh grip tape instead of xyz.
hippy
They did also do this:
https://cyclingtips.com/2018/10/bikes-of-the-bunch-orbea-orca-randonneuring-machine/
I know you love an audax. #neverdoneanaudax