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  • Hi Thom @CEO_of_the_Year These days with the development of lifestyle brands, and considering the use of influencers and amateur racers to sell thing ie people using their lives as marketing material, the brand is "personal". Considering your own views, and if you do own the twitter account above, how do you think your views mix with your cycling brand? Or really if the brand is personal, and the political is personal too, where do you think your views fit in with your brand? Do any of your views belong alongside the selling or marketing angle of Mamnick.

    Another example: what if Kibosh picked up a racer who was Muslim? Would you reconsider sponsorship?

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