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About 20 years ago, there was a computer training company called WaveTech who got really into the boot camp idea for tech training. I mean, really into it. The advertising for the courses was dominated by an army boot with dog tags hung across them and a GI helmet in the background.
And the name they gave the course...
Well, they were called WaveTech and it was a Boot Camp.
So they called it "Camp Wave". In big letters above the army boots and helmet.
The ads ran in the computer press for several months before somebody with a brain cell told them how it looked.
I also have always hated computer training courses being called boot camps, so I had a good laugh over that one.
itsbruce
@moocher
also, things being called bootcamps