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I wouldn't be surprised (if it all takes off well) if some people don't bother going the TT bike route and treat it as normal training.
The hope, surely, is that new entrants never feel that they have to buy a dedicated TT bike, and an increasing number of people who already have TT bikes see the error of their ways and cross over permanently to the Sport (i.e. anything not banned by the rules, not just road racing bikes) category 🙂
We all know that the rules allow any kind of bike, it's the perception that you have to have a TT bike that's putting people off.
Maybe "actually doing TTs" is the wrong way of putting it - doing TTs on TT bikes I suppose, but I wouldn't be surprised (if it all takes off well) if some people don't bother going the TT bike route and treat it as normal training.