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They’re in the shit and to try and get out of it, one of the deals was to buy in a load of 2019 Cannondales and are now selling them for less than cost. That’s hundreds of quids less than any LBS can even buy them on trade plus. Trade forums are up in arms about them, esp as LBS’s are closing up and down the country.
Mmm. I've noticed some pretty aggressive marketing of late. They aren't alone in this kind of thing are they? Isn't it pretty much CRC's business model? Buy a load of stuff dirt cheap at volume and undercut everyone because they know consumers are buying on price. Not that it makes it any better. But they aren't the only ones. I wonder why have CSG let them do it - assume because they are too big a customer to piss off.
That said I can't help but feel that Evans has helped get a lot of people riding bikes, and some of those customers will shop elsewhere when they realise Evans can't provide some of things they want. Expertise etc.
The folks running the ride-it stuff always seemed like good eggs too.
My favourite LBSs have closed reasonably recently. Soho bikes and Cycle PS. It is sad times at the moment, seemingly for everyone.
Howard-
You've basically highlighted everything I failed to articulate. Really well said.
At the end of the day, I'd still rather have more bike shops than less, irrespective of whether corporate or local.
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They aren't alone in this kind of thing are they?
Yeah, even resort to telling staffs to go and spy on competitor to see how they're doing, which set the alarm bell ringing.
Chak
edscoble
They’re in the shit and to try and get out of it, one of the deals was to buy in a load of 2019 Cannondales and are now selling them for less than cost. That’s hundreds of quids less than any LBS can even buy them on trade plus. Trade forums are up in arms about them, esp as LBS’s are closing up and down the country.
And yeah, I know it’s shit. I’m old enough to have known the original FW Evans in The Cut, and an ex-employee made his way up the ranks to the top, only to be sacked when the new investors took over and gave his job to one of his sons. It’s business, but I don’t have to like it.