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Some other observations from the Rolex store in Dubai Mall:
It was rammed. There were queues to speak to a salesperson. None of the other watch boutiques were busy.
Despite being surrounded by shops with $20m jewellery for sale, Rolex was the only shop in the entire Jewellry district to employ a security guard and man the doors (and filter out the scruffy looking people).
No, the opposite actually. Which surprises me.