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Yeah i think they have begun to under promise and over deliver as part of practice.
Friend of mine went to Regents St store tuesday to buy an iPhone 8.
He was told to sit and a colleague would be with him within 15 minutes. His name was called out by said colleague within 2 min.
When he put the order in, they said someone will bring it down within 15 minutes and it came within 3.
He said he got pissed off each time they said 15 minutes but then came away extremely happy within 10 minutes of entering store.
I've not had quite the same rapid response but i've never had to wait as long as they tell me to.
What's wrong with an iCloud backup? Re: batteries, I dropped my phone off at 10 and it was ready to pick up at 1, that was at Covent Garden.