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...you’re both looking a teeny bit petty. Over something I would consider a cycling consumable...
I feel like you are missing an important point of the whole issue.
I am beyond satisfied with the guards. I think they look great and work fantastically. I think having gotten 2 years of trouble free use out of them is pretty good. They are definitely the best functioning guards I have ever owned. I ride in all weathers and I don't need overshoes with these guards fitted, they are that good (some credit to the Raw flap I use too). Communication with Velo Orange has been easy and friendly and I was obviously very happy that they agreed to replace the cracked guard. I would not hesitate to recommend these guards or, based on my dealings with them, any Velo Orange product.
Obviously the mudguards were the catalyst for my interactions with Practical Cycles but they they bear absolutely no relevance to my opinion of or feelings about that company. It could have been £2 on some brake pads or £2000 on a bike, I would still consider the service I received to be below par.
The length of your explanation is bewildering! But you do seem to be being pretty reasonable yes. And yes if they do take the piss publicly, I guess they should suck it up too.
When you have your own shop rather than working for someone else, maybe the temptation is great to imagine people who seem to be wasting your time are worth offending. It’s not a good way to keep customers.
Anyhoo I guess what I’m trying to offer, in as friendly way as I can muster, is you’re both looking a teeny bit petty. Over something I would consider a cycling consumable, maybe not like tyres but more like brake hoods or saddles are. They get a bit fucked, you replace them. As someone who’s worked in bike shops you already know this, forgive me stating the bleedin obvious.
But sure, if you think they’re behaving shittily, of course tell us. It’s good to know.