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Why didn't they just make the membership much more expensive - would surely have fitted better with their "luxury" image?
When it came out there was an outrage that how can they charge this much for a cycling club membership.
Cycling has an image issue. Hard to mix 'premium' and cycling. Rapha although say towards the luxury end of spectrum is bloody cheap compared to other hobbies and interests people have.
Then you have people like EC1 ..
Its all strange to me being only a decade old in this country out of which only been cycling 7-ish years .. I still dont fully get the history of cycling in this country as working class sport .. I just adopted rapha as base point; for me a jersey should cost £150 as I dont know any better. Like how most people just pay for milk or something.
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Because they wouldn’t get as much money and they’re a business.
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That would have made them exclusionary and therefore not BC affiliated.
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amey
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@danb
Why didn't they just make the membership much more expensive - would surely have fitted better with their "luxury" image?
Would have stopped people joining just for the free coffee if it was say £1000/year or £100/month- which I am sure plenty of people would have paid. I am pretty sure that plenty of Golf club memberships are more than that.....