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You can imagine how saying “we have x thousand RCC members around the world, showing how loyal our customers are” when pitching the company to investors.
Bingo. Those Rapha Coffee Club members formed part of the valuation that got £200M from the Walmart twins.
I joined the RCC, was a member for 2 years, let it lapse then joined again to hire a bike when I was in Boulder. I've bought more kit than I've drunk coffee, and I drink a lot of coffee.
Dammit
You can imagine how saying “we have x thousand RCC members around the world, showing how loyal our customers are” when pitching the company to investors.