Rapha, nice but a bit pricey?

I only know about spitalfields, which was apparently dead late afternoon. Soho has a lot more space and I could see soho staying busy later.

The point of a brand is consistency and familiarity. I should be able to know (broadly) what I'm going to get if I go into the Raphé in Houston, Soho, Boulder or Tokyo.

Now admittedly they are being consistent on the cafe closing - conceivably to save money in a quiet Spitalfields they're turning money away in Soho. This is, needless to say, the wrong way round.

Or they could remove the (high staff cost) cafe and get more sleeping bags and net-pocketed bibs in. Maybe a Rapha dangle-bong?