50% profit on the bike, 100% on the service but I know what you’re saying.
Also though, I guess Evans has considerable buying power so £500 as a cost price for a £1k bike might be realistic, in the small lbs I worked in I’d say £750-800 for a £1k bike was more likely.
I thought it was the other way around?
Small margins on bikes v larger margins on parts plus charging £££ for labour that costs ££ or £ in wages.