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Nike is taking a risk but it may pay off.
Trump supporters are outnumbered by those who despise him.
(I have visited friends in DC and Maryland)
The people who support Kapernick are the ones who buy expensive shoes and clothing, which has the highest margin.
Trump's supporters do not match Nike's target market so there is little downside for Nike.
I don't wear Nike but honestly feel like buying some of this Kapernick stuff just to spite DJT.Trump is going to blow a gasket over this, I can't believe he hasn't had a tweet rant yet.
davidual
@GoatandTricycle
Nike on fire.... literally too.