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  • Just reading about Coca-Cola buying Costa in the FT and the chief exec of Coke ‘said’, presumably lifted direct from a press release:

    “Hot beverages is one of the few remaining segments of the total beverage landscape where Coca-Cola does not have a global brand. Costa gives us access to this market through a strong coffee platform.”

    ‘Total beverage landscape’??!

    ‘Strong coffee platform’??!

    Many people would have argued back and forth on this appalling use of language before settling on this.

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