Just reading about Coca-Cola buying Costa in the FT and the chief exec of Coke ‘said’, presumably lifted direct from a press release:
“Hot beverages is one of the few remaining segments of the total beverage landscape where Coca-Cola does not have a global brand. Costa gives us access to this market through a strong coffee platform.”
‘Total beverage landscape’??!
‘Strong coffee platform’??!
Many people would have argued back and forth on this appalling use of language before settling on this.
Just reading about Coca-Cola buying Costa in the FT and the chief exec of Coke ‘said’, presumably lifted direct from a press release:
“Hot beverages is one of the few remaining segments of the total beverage landscape where Coca-Cola does not have a global brand. Costa gives us access to this market through a strong coffee platform.”
‘Total beverage landscape’??!
‘Strong coffee platform’??!
Many people would have argued back and forth on this appalling use of language before settling on this.