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Same way any populist gets voted in. Tell people their simplistic, prejudice-driven understanding of the world is true, promise them that if brave people stand up and back him he will apply the simplistic, prejudice-driven solutions they believe will fix all that they think is wrong with the world, and tell them anyone who says reality is complex and the simplistic, prejudice-driven solutions won't work is either out to con the decent public or is just too dumb to see what is obvious.
And simplistic, prejudice-driven people believe him because what he says is exactly what they already believe to be true.
Dunning Kruger, basically.
English colonial attitude on NI at its best. Hasn't a clue. Thinks ROI will jump for the old empire and those days are over.
Not a very kind or in-depth analysis but I'm out of patience. His EU are tyrants and ignorance spiel gets tiring.
Two faced on EU nationals rights also as be voted against before and now he's all "let them stay".
So em he can jog on as far as I'm concerned!