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Considering we’re on a trophy a season that should be the objective. There are a dozen of teams challenging for 4 trophies so realistically you’re only going to win 1 so we’re meeting our objectives. Finishing top 4 still isn’t a trophy so it’s hard to qualify if this is considered a failure. Depends on your standpoint I guess.
Overall I’m happy with the direction of the club but we dod do with a director of football.
It’s important to keep our fringe players happy, give them a runout and get them valuable experience. The way PL teams treat European football nowadays is a shame. Not just the EL but also the CL.
PL money is worth >£145m a season for a top 4 finish whereas the unwelcome distractions are worth €100m if they win the CL but it’s proven to be next to impossible for English teams to challenge for the PL and win the CL in the same season. EL winnings are miserable at best.