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They both are very close to a Nike UK director/agent.
Having a few pairs of cycling shoes made per year by DMT is a very cost effective way of showing the swosh in a sport where the brand is not so exposed anymore.
Probably releasing and mass producing cycling shoes is not too profitable for a brand such as this.
Why do nike bother sponsoring him and cav? They dont make or sell the shoes (or any cycling kit) so whats the point?