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I got the impression the Lib Dems would have communicated it in those terms if they had been able to do so. But they basically got bullied in the coalition, and no doubt it suited Cameron and Osborne to secure the revenue from a 'graduate tax' as a contribution to austerity, while also taking the opportunity to let Clegg get a kicking for it all.
boristrump
They (or at least Clegg) would have done better by calling it a graduate tax if that's what he intended it to be, whilst also pushing for increased spending on early years education at the same time to try to sell it better. I don't remember him doing these things.
However, other politicians have got away with breaking promises more severe than Cleggs. I guess the Tories want to perpetuate it as a permanent stain on his (and lib dems) characters.