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don't think anyone's one's hurt or offended, i suspect people might be righteously pissed off at a bloke who makes money from knocking off minority culture whilst also having form for throwing his name behind farage.
aren't people that use terms like sjw & virtue signalling just gammons who are trying to shut down debate?
ok your turn.
Isn't this just what marketing is?
Mexican stuff for Doritos. Brazilian carnival themes for Coca-Cola during the world cup. Phil Colin for chocolate bars.
If people of Jamaican origin are genuinely hurt and offended by this then I stand corrected. But otherwise isn't this the very embodiment of what the internet calls sjw and virtue signalling?