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Productivity isn't a very good measure to assess the importance of local business. It's obviously less 'productive' on that reductive scale because it employs (sometimes far) more people. This is a good thing. Local business bring a lot of other benefits to those who work there and to a local area that this sort of measure largely ignores.
Oliver Schick
Only now got round to digging up same data on this. Small businesses serving local markets are less productive.