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@mespilus
Took a packet of Iceland No Bull burgers to a proper caff in Greenford run by a family we know. They do offer a 'veggie' burger alternative of little discernable taste or texture in their various set combinations and were non-plussed when a couple asked for gluten-free food recently.
Chief chef poured scorn on the naming, boldly declaring that if they contained no meat, they could not be burgers! We discussed (inconclusively) whether burger was really just a description of the shape.
The texture and colour of the partially defrosted No Bull burgers were given a thunbs up.
I challenged the owner/his sons/employees to at least try a morsel.
Many varied (weak) protestations, 'full', 'I don't eat burgers', 'I don't like vegetables'.
I persisted and the morsels were consumed. Not so many complaints as the texture was/is clearly an improvement on their catering veggieburger. The taste was deemed not too bad but 'not as good as a real burger'.
The owner is shrewd guy. He knows his weekday clientele of builders/gas fitters/tilers won't succumb, but the weekend passing trade are prime candidates for a premium meat-free burger.