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It was cheap. Ridiculously cheap. Originally, it was only bought to play with for a bit and then flip. But after having it for a week, it's genuinely great fun.
I've had a look at the Brompton Electric, but for the price, it's essentially a standard Brompton with a motor, battery and sensor. And it folds, which is a great attribute if you need that.
But, the Gocycle is in a different league (and price range). I don't think there's a comparison out there. Pretty much everything is proprietary and designed to fit. There's no external cables or chain. It's got their own wheel mounting system which doesn't need the wheels off to change a tyre or tube and servicing is apparently every 8,000 miles for the sealed chain unit. It appears to be just charge and ride, although time will tell.
Why did you choose this over a Brompton electric?